Book trailers are a funny business. Done right, I think they help spur interest, spread the word about a good book, and give fans something to enjoy. But I think they're incredibly difficult to do well.
We're all so familiar with big-budget movie trailers, with Hollywood actors, special effects, and professional editing. So book trailers tend to suffer in comparison, often feeling poorly edited, uninspiring, and overly long.
But instead of just being a curmudgeon, complaining about book trailers, Anna's posts got me thinking about the book trailers I do like and why.
Like Anna's trailer, I believe the best book trailers don't try to compete with movies. Instead they focus on what a book does best: exciting words.
The trailer for CRASHED by Robin Wasserman is so short and simple. But it doesn't need complicated visuals or editing to pack a punch:
Similarly, I love Lucy Christopher's STOLEN. I believe this one was professionally produced, but it isn't the images that steal the show, it's the words:
Likewise, a holler out to another author friend, Paula Rawsthorne's THE TRUTH ABOUT CELIA FROST has a chilling trailer, not because of the professional editing (though it does look good!), but because of the story it presents:
THE SKY IS EVERYWHERE by Jandy Nelson is one of my favorite books and trailers. The video is much more complicated than the others here, but I don't love it because of the actors (they're totally hokey), but because of the music and again the beautiful words:
Interestingly, as I was putting this post together I discovered that a lot of the UK publishing houses fund professional videos for their big authors. That definitely makes it easier to have a high quality trailer! Would be interesting to know if the publishers have found it worth the investment. Because I know a lot of American authors would love to have such an opportunity!